Just found this new ad from Brylcreem called effortless and it’s brilliant. After doing some research I found they have also released a great mockumentry to go with. Excellent branding effort.
Have a leaf through the Viral category
As i’m sure many of you know – but few of you care haha – the new football season is upon us! Found this a while ago and finally found an appropriate time to share.
You may rather watch this… thanks @555 
A stunning combination of cinematography, music & sport. This is truly a fantastic video, 120fps, High Definition Skateboarding… Simply Stunning!
14 months in the making, 42 countries, and a cast of thousands.
Where the hell is Matt? is truly a beautiful viral.
I’m going to keep the history of this viral really short, you can read the full version on Matts website, it is written well and explained with character. But a short synopsis is that “Matt took a 6 month trip through 39 countries on all 7 continents. In that time, he danced a great deal…” He then invited all the people that had e-mailed him about his video to come and dance with him as he travelled around the world again…
I guess it depends totally on how you interpret the message of this viral and maybe i’m going over the top, but I think it really exemplifies the good nature in people and though it’s something silly, if it can bring strangers together, I think its fantastic! (intentional or not) 
What’s that skip? Your into Viral Video?
- Political viral video – this is a political viral vid about the true cost of war.
- Print Shop Viral Video – a dominos style viral video set in a print shop, guaranteed to put a smile on any designers face!
An inspirational viral video that makes the real cost of war more tangible… “War has no return — you’re not producing a product.”
This is an excellent viral video about the true cost of war. Nicely put together, clean typography, illustrations, not overly keen on the audio but 2/3 aint bad. I think it’s important whatever the subject, especially war to make the real costs, human & financial apparent. Some of the facts here are astounding! I felt the quote that accompanied the youtube video summed up beautifully…
“I think people are becoming more aware of these guns or butter questions,” said Gary Gillespie, “But when you talk about $720 million a day, even people who work on this issue are shocked by the number and shocked by what could have been done with that money. War has no return — you’re not producing a product.”
For more information on the true cost of war check these links.
The Wage Peace Campaign – Facts & Figures related to the financial cost of war.
Anti-War Website – Information on the human cost of the war in iraq.
What’s that skip? Your into Viral Video?
- Print Shop Viral Video – a dominos style viral video set in a print shop, guaranteed to put a smile on any designers face!
- This is a beautiful viral video, where the hell is Matt? – about a guy who dances all over the world. Well worth a read.
