Already one of my favourite typefaces, my love for Newzald runs deep. It comes in a selection of weights and works as well at 10pt as it does at 72pt. Also there is a great article on I love typography called Moleskin to Market about the construction of the face.

There aren’t many who don’t have an opinion about Helvetica, it is the Marmite of typefaces. I’m a lover (I’ve painted a canvas & even built a Helvetica/Twitter Mashup dedicated to it) – for me, it’s one of those fonts that works anywhere and everywhere, I restrain myself from using it too much, but it is a true icon of beautiful design.

Caslon & I have a long standing relationship. It’s a beautiful transitional typeface. I used it most recently on an iPhone wallpaper for Type Nuts (which by the way is a great resource for type inspired wallpapers for your desktop/iPhone)

I think the first time I saw Soho Gothic was when i stumbled on the Promotional video on Vimeo, What a way to advertise a font! It’s a modern font with sticking power and it has lots of very tasty weights – including slabs (Ultra and Thin are awesome!)
Other faces that I was really strongly considering but got pipped at the post for one reason or another:
- Clarendon makes for awesome headlines!
- Din great sans-serif face, works well as signage, i’ve used it for a few ID’s in the past.
- Futura one of my all time fave fonts (used it recently when I rebranded GeorgeWiscombe.com
- Garamond works really well at (fairly) small size so tend to use it when there is a lot of body copy. On a side note, this is one of my Dads favourite typefaces (thought I would share)
- Gotham I’m pretty new to the H&J foundry (only just got a few of there faces at work) but I’m already in love with this face. Brilliant in all-caps.
- Mercury as mentioned earlier only really just got my mits on this face, it’s a good solid face.
- Sabon is another face that works well in body copy
- Trajan massively overused but still a great face, with an awesome history
- VAG Rounded in my (humble) opinion the best rounded typeface out there.
If you could only choose 4 faces, which would they be?


















