
Over 1 million copies of a spoof New York Times was recently distributed across NY and LA. The free, “special-edition” detailed stories such as the end of the Iraq war, free healthcare in the US and was full of great spoof ads.

The hoax mimicked the real NYT paper and was accompanied by a spoof website. It was an elaborate plan that took over six months of planning and execution. 1.2M papers were printed on six presses and distributed over the US.
Apart from the massive scale of this there is the obvious question of how did the fund it? The cost implications would have run into the tens of thousands (maybe more). I think it’s great that people still have the belief, energy and willpower to get up and say something.
“Wouldn’t you love to receive news like this every day? You can, but you can’t buy it — you have to make it happen”.
Download a copy of the paper from here